The Truth

Dealerships are expert negotiators, extensively trained to employ strategies and tactics aimed at maximizing their profits — often at the buyer’s expense. Common tactics include steering discussions toward monthly payments instead of the overall purchase price, aggressively upselling overpriced add-ons like extended warranties, wheel locks, or paint protection, and inflating vehicle prices with vague and often unwarranted "market adjustments."

Hidden Fees Are Still a Major Problem
A 2025 report revealed that 71% of used-car buyers encountered "bait-and-switch" tactics, leading to an average of $640 in surprise fees like inflated charges for VIN etching and paint protection.

Trust in Dealerships Is Low
A 2024 survey found that 76% of Americans don't trust dealerships to be honest about pricing, with 86% concerned about hidden fees when buying or leasing a vehicle.

Time Spent at Dealerships

According to a 2024 survey by CDK Global, 54% of car shoppers reported spending over three hours to complete the car-buying process at a dealership. This extended time often leads to frustration and fatigue, potentially impacting decision-making during the purchase.